Twinset Milano is a premium brand that knows who it is — feminine, bohemian, inclusive, and undeniably Italian. But to truly connect with its customers across channels, Twinset needed a tone of voice that could encapsulate its unique identity while resonating globally.

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Collaborating closely with Twinset’s team, we created a comprehensive Tone of Voice Guide that brings the brand’s personality to life in every word. Our ToV work goes beyond a list of adjectives — our guides are designed for a multi-channel world, packed with detailed examples and real-life scenarios. They ensure every team can execute consistently and even provide prompts for AI, keeping the brand voice cohesive across all touchpoints.

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We worked to ensure the voice was:

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• ‍Feminine and warm, to reflect the essence of Twinset’s designs.
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• ‍Charming and light-hearted, engaging customers with every interaction.
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• ‍Knowledgeable and fashion-forward, reinforcing its status as a premium brand with Italian flair.

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From social media to newsletters, product descriptions to press releases, the guide provided practical, actionable tools to help Twinset’s team communicate consistently and authentically. The result? A tone of voice that not only reflects the brand’s DNA but also strengthens its connection with customers across the globe.

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This project was about more than writing rules—it was about giving Twinset the confidence to communicate in a way that feels true to them.