Needle & Thread, the British brand adored for its intricate craftsmanship and modern femininity, was ready to take the next step. With a rapidly shifting retail landscape and ambitious growth goals, they needed a strategy that harnessed not just their founder Hannah Coffin’s vision but also the passion and talents of their entire team.

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Over 16 weeks, we worked hand-in-hand with their leadership to craft a cohesive three-year plan. Collaborating across stakeholders, we brought together existing plans, filled in the gaps, and offered practical, tailored solutions. Every step of the process reflected the team’s commitment to excellence, creativity, and inclusivity.

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The outcome? A strategy that:

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• Elevates their premium positioning across global markets.
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• Expands their product range while maintaining a focus on inclusivity and sustainability.
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• Embeds a strong ESG commitment, building on their Butterfly Mark certification.

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This wasn’t just a document—it was a roadmap powered by the talent and passion of a team dedicated to creating beautiful designs for life’s most precious moments. Together, we helped Needle &Thread position themselves for a future of growth, confidence, and creativity, aiming for £36M+ in sales and £3.8M EBITDA by 2026.