Bluebella is a disruptive force in the lingerie market — unapologetically confident, design-driven, and built to scale on digital. As the brand continued to grow, we were brought in to provide strategic consultancy across logistics, digital infrastructure, and physical retail activation.

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Our focus was on maximising the performance of Shopify within Bluebella’s wider IT stack — identifying opportunities to drive efficiency, improve integration, and support long-term digital maturity. We also advised on the brand’s first-ever physical retail space — a London pop-up — bringing insight into experiential retail and connecting the team with trusted specialists across PR, digital, and creative.

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Deliverables included:

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• Strategic consultancy on Shopify platform optimisation and systems integration.
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• Advice on logistics and fulfilment to support scalable growth.
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• Evaluation of digital maturity and operational readiness.
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• Advisory support for Bluebella’s first physical retail space.
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• Introductions to a curated network of digital, PR, and creative partners

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A high-impact project to support a high-performance brand — online, offline, and everywhere in between.