Sea Bass is a premium sun-protective swim and resortwear brand with a Mediterranean soul and a sharp SPF50+ USP. Loved by families for its timeless style and trusted UV performance, it had built a loyal base — but needed a clearer digital path to scale.

‍

We worked with the founders to define a digital-first strategy that cuts through. Prioritising channels that drive profitable growth, we built a clear messaging framework that balances brand storytelling with product education. Performance KPIs and commercial benchmarks were set to guide progress, alongside content and creative guidelines to bring consistency — and style — to every touchpoint.

‍

Deliverables included:

‍

• A digital growth strategy focused on performance and profitability.
  ‍
• Messaging framework to align brand, product, and promotional storytelling.
  ‍
• Channel prioritisation across paid, owned, and earned media.
  ‍
• Content guidelines to support campaign and always-on activity.
  ‍
• Performance KPIs, commercial benchmarks, and tracking tools.
  ‍
• Strategic support for founder decision-making and agency briefing

‍

A strategic reset for a standout brand that’s serious about sun protection — and ready to grow.