We are an international team of hands-on experts united by a passion for retail. We help brands find their purpose, deliver change and create value via our communication agency, a team of consultants and studio services.

Across Europe we help brands discover their purpose and tell their story through powerful branding and compelling content. Utilising our agency, consultancy and studio services has created lasting value for start-ups, established retailers and their service providers.

The consultancy team delivers change with a remit beyond marketing and communication. From digital leadership to increasing commercial potential, our unique framework is creating value for our clients and their customers.

Our studio services are powered by a team of specialists from graphic designers to motion graphic experts and creative directors to copywriters.

The studio supports our communication agency and wider consultancy work producing information websites, reports, presentations and white papers. Simply, we love content that has stand-out and cut-through. From research and copywriting to design and activation, we believe in purposeful content marketing aligned to your business goals and audiences.

Bite-sized knowledge, insight and opinion from The Retail Practice team via our journal and social platforms. Dive in and join in to help keep the industry we love not just surviving but thriving.