TeeShoppen, the Danish everyday clothing business celebrating basics, is no stranger to shaking up the market. Known for their upstart attitude and commitment to providing everyday fashion essentials better than the pack, they came to us with a clear goal: crafting a strategic roadmap to fuel their transformation from a retailer to a brand.

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Over six months, we worked very closely with TeeShoppen’s founder and small team to create a playbook that would guide them into their next chapter. Our role was pivotal in:

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• ‍Aligning vision across stakeholders to build a unified strategy that ties together all business functions.
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• ‍Identifying and addressing gaps, ensuring the business could pivot effectively in a fast-paced market.
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• Creating activation plans for their upstart, customer-first brand identity across digital, social, and in-store channels.

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At the heart of the strategy was TeeShoppen’s mission to disrupt the fashion industry by championing sustainable practices, customer-first policies, and innovative bundling solutions that make style simple and affordable. With detailed recommendations for growing in the UK and Dutch markets, enhancing operational efficiency, and leveraging data to personalise customer experiences, TeeShoppen is poised to lead the charge in modern fashion retail.

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The result? A roadmap to scale that doesn’t just deliver growth but keeps TeeShoppen’s unique DNA intact, making their promise of "Relax, it’s TeeShoppen" more relevant than ever.