Rivièra Maison, a European leader in premium homeware and interior design with stores across Benelux and Germany, is respected for its timeless elegance and for creating a unique sense of home. However, as the retail landscape shifted, it needed a clear, future-focused plan to evolve without losing its distinctive aesthetic and demonstrate its growth opportunities.

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Over four months, we partnered with their family-led leadership team to craft a bold three-year strategy. At its core, the plan focused on strengthening its premium positioning, operational excellence, brand building, and cultural relevance while embedding a strong focus on ESG principles. This included developing their Earth & Mind communication strategy — an authentic commitment to sustainability and mindful living designed to resonate with their customers’ values.

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Running alongside this strategy was the creation of a customer-first culture. We helped launch the brand’s first-ever rolling customer panel programme, giving their loyal shoppers a voice in shaping everything from product development to the overall brand experience. This direct connection to their audience became a cornerstone of their journey towards deeper engagement and long-term loyalty.

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The result? A strategy that honours Rivièra Maison’s rich heritage while positioning them as leaders in a future where purpose, style, and customer connection go hand in hand. For us, it wasn’t just about delivering a plan—it was about helping a family-owned brand build a legacy that’s as enduring as its foundations.