Customer insight strategy
Customer insight strategy
You can tell the brands that deliver true customer centricity – the brands that walk the talk. Our mission is to help business develop and deliver a value enhancing customer culture. Our approach is rooted in probing, questioning and truth seeking methodologies for understanding people and data.
Customer insight strategy
You can tell the brands that deliver true customer centricity – the brands that walk the talk. Our mission is to help business develop and deliver a value enhancing customer culture. Our approach is rooted in probing, questioning and truth seeking methodologies for understanding people and data.
Perception is reality
Since 2016 we have worked with Rivièra Maison to create a customer-first culture. Introducing a data strategy and customer panels have strengthened the business. This enables more confident decision making and wins the hearts of minds of its’ customers. Key insights:
A home is always in transition
Rivièra Maison loyalists love the brand. They also love Ikea
Although the brand appeals very well to 45+ women, the headroom is for women under 45
Loyal and occasional customers want different things
39% of customers have yet to buy online
Perception is reality
Since 2016 we have worked with Rivièra Maison to create a customer-first culture. Introducing a data strategy and customer panels have strengthened the business. This enables more confident decision making and wins the hearts of minds of its’ customers. Key insights:
A home is always in transition
Rivièra Maison loyalists love the brand. They also love Ikea
Although the brand appeals very well to 45+ women, the headroom is for women under 45
Loyal and occasional customers want different things
39% of customers have yet to buy online
Perception is reality
Since 2016 we have worked with Rivièra Maison to create a customer-first culture. Introducing a data strategy and customer panels have strengthened the business. This enables more confident decision making and wins the hearts of minds of its’ customers. Key insights:
A home is always in transition
Rivièra Maison loyalists love the brand. They also love Ikea
Although the brand appeals very well to 45+ women, the headroom is for women under 45
Loyal and occasional customers want different things
39% of customers have yet to buy online
In numbers
In numbers
In numbers