Be your customer

Listening and learning from customers is where we start and end. There’s an optimum place between the customer insight sceptics – and the addicts. This place enables brands to make decisions guided by what customers really want. A place that recognises that a combination of business talent and vision with qualitative and quantitive insight can deliver sustainable business models.

Be your customer

Listening and learning from customers is where we start and end. There’s an optimum place between the customer insight sceptics – and the addicts. This place enables brands to make decisions guided by what customers really want. A place that recognises that a combination of business talent and vision with qualitative and quantitive insight can deliver sustainable business models.

Be your customer

Listening and learning from customers is where we start and end. There’s an optimum place between the customer insight sceptics – and the addicts. This place enables brands to make decisions guided by what customers really want. A place that recognises that a combination of business talent and vision with qualitative and quantitive insight can deliver sustainable business models.

“If I had asked people what they wanted, they would have said faster horses.”

– Henry Ford

“If I had asked people what they wanted, they would have said faster horses.”

– Henry Ford

“If I had asked people what they wanted, they would have said faster horses.”

– Henry Ford

Perception is reality

Since 2016 we have worked with Riviera Maison to create a customer first culture. Introducing a data strategy and customer panels have strengthened a customer-first culture to enable more confident decision making and win the hearts of minds of its’ customers. Key insights:

A home is always in transition

Riviera Maison loyalists love the brand. They also love Ikea

Although the brand appeals very well to 45+ women, the headroom is for women under 45

Loyal and occasional customers want different things

39% of customers have yet to buy online

Alongside our insight work, we developed the customer facing loyalty strategy. How premium? Tiers? Discount V value added rewards? The ongoing insights drove many initiatives not least, the programme could provide a tailored experience to differing segments: Loyalty 2.0 could provide loyalists with the premium products and experience they crave. Loyalty 2.0 could also provide discounts to incentivise occasional shoppers and extend their repertoire.

Perception is reality

Alongside our insight work, we developed the customer facing loyalty strategy. How premium? Tiers? Discount V value added rewards? The ongoing insights drove many initiatives not least, the programme could provide a tailored experience to differing segments: Loyalty 2.0 could provide loyalists with the premium products and experience they crave. Loyalty 2.0 could also provide discounts to incentivise occasional shoppers and extend their repertoire.

Alongside our insight work, we developed the customer facing loyalty strategy. How premium? Tiers? Discount V value added rewards? The ongoing insights drove many initiatives not least, the programme could provide a tailored experience to differing segments: Loyalty 2.0 could provide loyalists with the premium products and experience they crave. Loyalty 2.0 could also provide discounts to incentivise occasional shoppers and extend their repertoire.

Perception is reality

Since 2016 we have worked with Riviera Maison to create a customer first culture. Introducing a data strategy and customer panels have strengthened a customer-first culture to enable more confident decision making and win the hearts of minds of its’ customers. Key insights:

A home is always in transition

Riviera Maison loyalists live the brand. They also love Ikea

Although the brand appeals very well to 45+ women, the headroom is for women under 45

Loyal and occasional customers want different things

39% of customers have yet to buy online

Alongside our insight work, we developed the customer facing loyalty strategy. How premium? Tiers? Discount V value added rewards? The ongoing insights drove many initiatives not least, the programme could provide a tailored experience to differing segments: Loyalty 2.0 could provide loyalists with the premium products and experience they crave. Loyalty 2.0 could also provide discounts to incentivise occasional shoppers and extend their repertoire.

In numbers

Services

Recommended by

TRP helped us establish a customer insight culture and operation that has aided our decision making and identify risks and opportunities

– Monique Hullegie, head of marketing.

In numbers

Services

Recommended by

TRP helped us establish a customer insight culture and operation that has aided our decision making and identify risks and opportunities

– Monique Hullegie, head of marketing.

In numbers

Services

Recommended by

TRP helped us establish a customer insight culture and operation that has aided our decision making and identify risks and opportunities

– Monique Hullegie, head of marketing.