Rivièra Maison Loyalty

Rivièra Maison Loyalty

Rivièra Maison Loyalty

Proud to be a member

Rivièra Maison’s loyalty programme had become unloved. Unloved by the business and its’ customers. Working alongside the CRM team, we focussed on the ‘front of house’ member card customer experience. From the name and identity to the rewards and staff engagement, we worked alongside the tech team to develop a step-change loyalty product both the brand and customers will be proud of. Launching 2022.

Proud to be a member

Rivièra Maison’s loyalty programme had become unloved. Unloved by the business and its’ customers. Working alongside the CRM team we focussed on the ‘front of house’ member card customer experience. From the name and identity to the rewards and staff engagement, we worked along side the tech team to develop a step-change loyalty product both the brand and customers will be proud of. Launching 2022.

Proud to be a member

Rivièra Maison’s loyalty programme had become unloved. Unloved by the business and its’ customers. Working alongside the CRM team we focussed on the ‘front of house’ member card customer experience. From the name and identity to the rewards and staff engagement, we worked along side the tech team to develop a step-change loyalty product both the brand and customers will be proud of. Launching 2022.

Vision

Vision

Vision

Our vision is a membership programme that’s highly desirable to join with a particular appeal to the key growth segment of 30-45 year-olds. A programme that’s a profit rather than a cost centre via increased customer spending and lifetime value, where customers aspire to become top-tier brand advocates.

Our vision is a member programme that’s highly desirable to join with a particular appeal to the key growth segment of 30-45 year-olds. A programme that’s a profit rather than a cost centre via increased customer spend and lifetime value, where customers both aspire to and become top tier brand advocates.

Our vision is a member programme that’s highly desirable to join with a particular appeal to the key growth segment of 30-45 year-olds. A programme that’s a profit rather than a cost centre via increased customer spend and lifetime value, where customers both aspire to and become top tier brand advocates.

What we did

Current loyalty review
Market review
Four distinct models created
Customer tested
Refined
Operational plan
Launch 2022

What we did

Current loyalty review
Market review
Four distinct models created
Customer tested
Refined
Operational plan
Launch 2022

What we did

Current loyalty review
Market review
Four distinct models created
Customer tested
Refined
Operational plan
Launch 2022

Recommended by

Recommended by

Recommended by

The team has helped us understand what really matters to customers for a loyalty product and created a 360 ‘plan of delivery’. Roll on 2022.

– Monique Hullegie, Head of Marketing.

The team has helped us understand what really matters to customers for a loyalty product and created a 360 plan of delivery plan. Roll on 2022.

– Monique Hullegie, Head of Marketing.

The team has helped us understand what really matters to customers for a loyalty product and created a 360 plan of delivery plan. Roll on 2022.

– Monique Hullegie, Head of Marketing.