Welcome to The Retail Practice. We are an international collective of retail specialists who share a passion to create better customer experiences. Since 2010, our communication agency, consultants and studio services have helped retail brands and their service providers across Europe. Our mission is to create solutions driven by purpose; from a single piece of communication material to a brand reset. Founded by Sean Murray and supported by industry leaders, we are always interested to hear from collaborators who can help us create better for our clients and their customers.
For over a decade our model has embraced ways of working designed to optimise collaborative sessions together – and working remotely. We believe being together means being aligned with a shared sense of purpose. Our main activities are in Europe with client hubs in London and Amsterdam. We are recognised for our knowledge of northern European markets as well as Spain and Italy.
We have three core pillars: