Good Employee Engagement
Needs Strong Employer Branding
BY ERICA TWIGT
Good Employee Engagement
Needs Strong Employer Branding
BY ERICA TWIGT
Good Employee Engagement
Needs Strong Employer Branding
BY ERICA TWIGT
What is employee engagement?
Employee engagement describes employees who are positively engaged with the brand/business they work for and act as brand advocates. Engagement is usually a result of a good employer branding strategy (including the employee value proposition), communication processes and styles, and the overall culture.
What is employer branding?
Benefits of employer branding

The key to successful employer branding and employer engagement
It may not be top-of-mind at every company, but your reputation as an employer has a huge impact on both your employees and job seekers. Good employer branding ensures employees become brand ambassadors that are more likely to be loyal to your organisation. Since job seekers mainly rely on ‘hearsay’, it is important that brands adequately resource their reputation management as an employer with their own employees.

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Having a ‘good name’ as an employer is not something you can control yourself. Whether you actively try to manage it or not, people will form an opinion based on the impression you have made. Perception really is reality.
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According to LinkedIn, a company with a good reputation as an employer will see an average of 43% reduction in hiring costs. Often this is the direct result of less spending on advertising and recruitment campaigns.
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A large majority of Millennials and Generation Z believe it is very important to be part of the right company culture. Read more in our Gen Z at work white paper.
Give HR a tool
Whilst it is reasonably straight forward for HR to design an ideal vision of the organisation, both operationally and culturally, it can be more difficult to make this a reality. Hurdles are often credibility and ‘leading by example’ – both key to managing your employer branding. How credible is it if candidates are looking for flexibility, but you do not allow working from home and/or varying working hours? When an employer branding strategy has been created, we recommend you start by involving your employees. Involve them in the decision making from day one! Knowing where to start with work communication transformation can be overwhelming, read more in our ABC transformation guide.

Strategy delivery
It’s no longer enough for HR to provide a ‘shared drive’ with all HR documents, the manuals about working conditions and facilities, etc. Today, it is necessary to actually have a conversation with your employees, and make the information relevant, highly accessible and engaging. Keephub has been designed to enable powerful employee engagement and activate your employer branding strategy.
Content that the employee really cares about
Three steps to create brand advocates


Erica Twigt / Content strategist at Keephub
Share the knowledge.
What is employee engagement?
Employee engagement describes employees who are positively engaged with the brand/business they work for and act as brand advocates. Engagement is usually a result of a good employer branding strategy (including the employee value proposition), communication processes and styles, and the overall culture.
What is employer branding?
Benefits of employer branding

The key to successful employer branding and employer engagement
It may not be top-of-mind at every company, but your reputation as an employer has a huge impact on both your employees and job seekers. Good employer branding ensures employees become brand ambassadors that are more likely to be loyal to your organisation. Since job seekers mainly rely on ‘hearsay’, it is important that brands adequately resource their reputation management as an employer with their own employees.

-
Having a ‘good name’ as an employer is not something you can control yourself. Whether you actively try to manage it or not, people will form an opinion based on the impression you have made. Perception really is reality.
-
According to LinkedIn, a company with a good reputation as an employer will see an average of 43% reduction in hiring costs. Often this is the direct result of less spending on advertising and recruitment campaigns.
-
A large majority of Millennials and Generation Z believe it is very important to be part of the right company culture. Read more in our Gen Z at work white paper.
Give HR a tool
Whilst it is reasonably straight forward for HR to design an ideal vision of the organisation, both operationally and culturally, it can be more difficult to make this a reality. Hurdles are often credibility and ‘leading by example’ – both key to managing your employer branding. How credible is it if candidates are looking for flexibility, but you do not allow working from home and/or varying working hours? When an employer branding strategy has been created, we recommend you start by involving your employees. Involve them in the decision making from day one! Knowing where to start with work communication transformation can be overwhelming, read more in our ABC transformation guide.

Strategy delivery
It’s no longer enough for HR to provide a ‘shared drive’ with all HR documents, the manuals about working conditions and facilities, etc. Today, it is necessary to actually have a conversation with your employees, and make the information relevant, highly accessible and engaging. Keephub has been designed to enable powerful employee engagement and activate your employer branding strategy.
Content that the employee really cares about
Three steps to create brand advocates


Erica Twigt / Content strategist at Keephub
Share the knowledge.
What is employee engagement?
Employee engagement describes employees who are positively engaged with the brand/business they work for and act as brand advocates. Engagement is usually a result of a good employer branding strategy (including the employee value proposition), communication processes and styles, and the overall culture.
What is employer branding?
Benefits of employer branding

The key to successful employer branding and employer engagement
It may not be top-of-mind at every company, but your reputation as an employer has a huge impact on both your employees and job seekers. Good employer branding ensures employees become brand ambassadors that are more likely to be loyal to your organisation. Since job seekers mainly rely on ‘hearsay’, it is important that brands adequately resource their reputation management as an employer with their own employees.

-
Having a ‘good name’ as an employer is not something you can control yourself. Whether you actively try to manage it or not, people will form an opinion based on the impression you have made. Perception really is reality.
-
According to LinkedIn, a company with a good reputation as an employer will see an average of 43% reduction in hiring costs. Often this is the direct result of less spending on advertising and recruitment campaigns.
-
A large majority of Millennials and Generation Z believe it is very important to be part of the right company culture. Read more in our Gen Z at work white paper.
Give HR a tool
Whilst it is reasonably straight forward for HR to design an ideal vision of the organisation, both operationally and culturally, it can be more difficult to make this a reality. Hurdles are often credibility and ‘leading by example’ – both key to managing your employer branding. How credible is it if candidates are looking for flexibility, but you do not allow working from home and/or varying working hours? When an employer branding strategy has been created, we recommend you start by involving your employees. Involve them in the decision making from day one! Knowing where to start with work communication transformation can be overwhelming, read more in our ABC transformation guide.

Strategy delivery
It’s no longer enough for HR to provide a ‘shared drive’ with all HR documents, the manuals about working conditions and facilities, etc. Today, it is necessary to actually have a conversation with your employees, and make the information relevant, highly accessible and engaging. Keephub has been designed to enable powerful employee engagement and activate your employer branding strategy.
Content that the employee really cares about
Three steps to create brand advocates


Erica Twigt / Content strategist at Keephub