Converting HR communication into relevant content that really benefits the employee will immediately have a positive effect on your employer branding. Some ideas to get your employees excited about you, as an employer are:
Sustainability: Start a suggestion box or competition to collect ideas and suggestions they have for doing their job in a more sustainable way.
Vitality: Awaken the enthusiasm with messages about the healthy & nice company culture (free fresh fruit, weekly yoga, etc.). And ask them to share photos/videos to show how excited they are about it.
Feedback: Use polls or surveys on important, current topics such as hybrid working, flexible working hours, etc.
Attractive content (videos, animations) to encourage employees to participate in events, workshops or training on this topic. Further read: Ten ‘zero cost’ ways to boost employee engagement
And if you have made a start with this, it is time for step three: employee advocacy. What could be better than, when your employees are enthusiastic about you as an employer, they tell this to their own network? Afterall we all recognise that peer-to-peer communication is many times more valuable.
But let’s start with employer branding for your own employees first!