Christmas in July
BY ERICA TWIGT
Christmas in July
BY ERICA TWIGT
Christmas in July
BY ERICA TWIGT
Top internal communication planning tips
1.
Start the season with a celebration of success for the year so far. Get everyone in a positive frame of mind.
2.
Remind your teams who your customers are and what their needs are during November and December.
3.
Have a small number of most important priorities. Examples: availability, no queues, promotion launches on time – and the role everyone has to play to deliver these.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-3.jpg)
4.
5.
Share the likely shape of trading; when will the peaks be and will things be different as we emerge from Covid?
6.
Empower teams with product/service knowledge. Example: The top ten gift ideas this season. Include what are good alternatives for most wanted gifts that may sell out.
7.
Can teams play a role with the marketing/advertising theme?
8.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-1.jpg)
9.
Identify any training and communication for the increasing role of Omni-channel orders eg: Click and Collect.
10.
Incentivise and publish the best Visual Merchandising eg Windows, displays. Use your internal platform to publish the best.
11.
Encourage positive acts of kindness: share a compliment, praise a colleague or give a thank-you.
12.
Provide examples of how teams can internally share images of fun and success.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-2.jpg)
Life is likely to still be disrupted because of Covid this Christmas. What we can do to ensure store teams have a rewarding work experience and customers get great service, is inspire and empower.
Good luck with your Christmas planning.
![](https://theretailpractice.com/wp-content/uploads/2022/01/Erica.png)
Erica Twigt / Content strategist at Keephub
Share the knowledge.
Top internal communication planning tips
1.
Start the season with a celebration of success for the year so far. Get everyone in a positive frame of mind.
2.
Remind your teams who your customers are and what their needs are during November and December.
3.
Have a small number of most important priorities. Examples: availability, no queues, promotion launches on time – and the role everyone has to play to deliver these.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-3.jpg)
4.
5.
Share the likely shape of trading; when will the peaks be and will things be different as we emerge from Covid?
6.
Empower teams with product/service knowledge. Example: The top ten gift ideas this season. Include what are good alternatives for most wanted gifts that may sell out.
7.
Can teams play a role with the marketing/advertising theme?
8.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-1.jpg)
9.
Identify any training and communication for the increasing role of Omni-channel orders eg: Click and Collect.
10.
Incentivise and publish the best Visual Merchandising eg Windows, displays. Use your internal platform to publish the best.
11.
Encourage positive acts of kindness: share a compliment, praise a colleague or give a thank-you.
12.
Provide examples of how teams can internally share images of fun and success.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-2.jpg)
Life is likely to still be disrupted because of Covid this Christmas. What we can do to ensure store teams have a rewarding work experience and customers get great service, is inspire and empower.
Good luck with your Christmas planning.
![](https://theretailpractice.com/wp-content/uploads/2022/01/Erica.png)
Erica Twigt / Content strategist at Keephub
Share the knowledge.
Top internal communication planning tips
1.
Start the season with a celebration of success for the year so far. Get everyone in a positive frame of mind.
2.
Remind your teams who your customers are and what their needs are during November and December.
3.
Have a small number of most important priorities. Examples: availability, no queues, promotion launches on time – and the role everyone has to play to deliver these.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-3.jpg)
4.
5.
Share the likely shape of trading; when will the peaks be and will things be different as we emerge from Covid?
6.
Empower teams with product/service knowledge. Example: The top ten gift ideas this season. Include what are good alternatives for most wanted gifts that may sell out.
7.
Can teams play a role with the marketing/advertising theme?
8.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-1.jpg)
9.
Identify any training and communication for the increasing role of Omni-channel orders eg: Click and Collect.
10.
Incentivise and publish the best Visual Merchandising eg Windows, displays. Use your internal platform to publish the best.
11.
Encourage positive acts of kindness: share a compliment, praise a colleague or give a thank-you.
12.
Provide examples of how teams can internally share images of fun and success.
![](https://theretailpractice.com/wp-content/uploads/2022/02/Christmas-2.jpg)
Life is likely to still be disrupted because of Covid this Christmas. What we can do to ensure store teams have a rewarding work experience and customers get great service, is inspire and empower.
Good luck with your Christmas planning.
![](https://theretailpractice.com/wp-content/uploads/2022/01/Erica.png)
Erica Twigt / Content strategist at Keephub