Beyond RFM

Coming soon: We work beyond RFM (Recency, Frequency and Monetary value) to help clients create segmentation strategies designed to maximise lifetime customer value. We use principles and learnings from work with Tesco’s Clubcard and collaborating with global data leader Dunn Humby. More soon.

Beyond RFM

Coming soon: We work beyond RFM (Recency, Frequency and Monetary value) to help clients create segmentation strategies designed to maximise lifetime customer value. We use principles and learnings from work with Tesco’s Clubcard and collaborating with global data leader Dunn Humby. More soon.