Never Green Washing

Recent commentary has criticised brands for Green Washing: high profile marketing led activities that the critics claim are only superficial. That’s not us. We’re about collating activities already in place and using this as a platform to create further momentum within the organisation. We’re always aware even the most well intended of organisations are on a journey – and that sustainability decisions are often trade-offs. Our approach has helped leading brands create powerful ESG strategies that bear scrutiny and create long term value.

Attract and retain the best people

There’s a consensus that attracting the best employees – especially Generation Z and Millennials – means demonstrating the wider business purpose. Good employees actively choose brands that have and show purpose beyond profit. Your ESG communication strategy can play an active role in your recruitment and retention campaigns.

The complex made simple

Sharing your intention to reduce waste is simple. Reporting your progress against international agreements or work with NGOs can be complex. That’s where we utilise our expertise as communication experts for retail and lifestyle to ensure an internal and external audience understands the challenge, the actions, the progress and the plan ahead.

Engaging suppliers

Many ESG activities are aligned to operational processes. An example is the onboarding process for a new supplier. Here we have developed Supplier Hub where ESG communication plays a lead and integrated role in supplier communication covering operational processes and positive engagement techniques to get everyone involved!