L K Bennett – Serious About Social
L K Bennett – Serious About Social
L K Bennett
– Serious About Social
Helping an iconic brand gain greater reach and advocacy
In 2016 we helped the team at L K Bennett create a social marketing strategy and delivery roadmap. Building on our passion and more comprehensive social marketing work since 2010, we aimed to ensure this iconic brand could reach the full potential for both organic and paid opportunities on the channels that mattered.
Helping an iconic brand gain greater reach and advocacy
In 2016 we helped the team at L K Bennett create a social marketing strategy and delivery roadmap. Building on our passion and more comprehensive social marketing work since 2010, we aimed to ensure this iconic brand could reach the full potential for both organic and paid opportunities on the channels that mattered.
Helping an iconic brand gain greater reach and advocacy
In 2016 we helped the team at L K Bennett create a social marketing strategy and delivery roadmap. Building on our passion and more comprehensive social marketing work since 2010, we aimed to ensure this iconic brand could reach the full potential for both organic and paid opportunities on the channels that mattered.
What we did
Briefing on social marketing trends – and the art of the possible
Review and competitor bench-making audit by channel for:
Instagram
Facebook
LinkedIn
Recommendations for
Content strategy including editorial/blogs
Image direction
mood boards
Copy and tone-of-voice
Hashtags
E-com/sales direct from channel
Community build and management
LinkedIn for B2B (Important for Wholesale relationships)
LinkedIn for employee and partner engagement and advocacy
Calendar planning and mix of brand V sales
Authentic influencer strategy
Paid social
performance review
Leadership team coaching
Tools and
resources
KPIs and reporting
Activation plan
What we did
Briefing on social marketing trends – and the art of the possible
Review and competitor bench-making audit by channel for:
Instagram
Facebook
LinkedIn
Recommendations for
Content strategy including editorial/blogs
Image direction
mood boards
Copy and tone-of-voice
Hashtags
E-com/sales direct from channel
Community build and management
LinkedIn for B2B (Important for Wholesale relationships)
LinkedIn for employee and partner engagement and advocacy
Calendar planning and mix of brand V sales
Authentic influencer strategy
Paid social
performance review
Leadership team coaching
Tools and
resources
KPIs and reporting
Activation plan
What we did
Briefing on social marketing trends – and the art of the possible
Review and competitor bench-making audit by channel for:
Instagram
Facebook
LinkedIn
Recommendations for
Content strategy including
editorial/blogs
Image direction
mood boards
Copy and
tone-of-voice
Hashtags
E-com/sales direct
from channel
Community build
and management
LinkedIn for B2B (Important
for Wholesale relationships)
LinkedIn for employee and partner engagement and advocacy
Calendar planning and mix
of brand V sales
Authentic influencer
strategy
Paid social
performance review
Leadership team
coaching
Tools and
resources
KPIs and
reporting
Activation plan
The results
- Social strategy in place for 2017 brand re-fresh campaigns
- KPIs and targets set
- Resources targeted to Instagram and Facebook
- Leadership team acting as brand ambassadors
- Authentic influencer strategy
- The strategy was also aligned with the broader 2017 focus on product and brand development and more comprehensive restructuring in 2019
The results
- Social strategy in place for 2017 brand re-fresh campaigns
- KPIs and targets set
- Resources targeted to Instagram and Facebook
- Leadership team acting as brand ambassadors
- Authentic influencer strategy
- The strategy was also aligned with the broader 2017 focus on product and brand development and more comprehensive restructuring in 2019
The results
Social strategy in place for 2017 brand re-fresh campaigns
KPIs and targets set
Resources targeted to Instagram and Facebook
Leadership team acting as brand ambassadors
Authentic influencer strategy
The strategy was also aligned with the broader 2017 focus on product and brand development and more comprehensive restructuring in 2019
Recommended by
Recommended by
Recommended by
TRP provided the direction, encouragement and prioritisation on how we could get the most from social media channels at a pivotal time in our business transformation.
– Michael Hitchcock, Fiance and Strategy director
TRP provided the direction, encouragement and prioritisation on how we could get the most from social media channels at a pivotal time in our business transformation.
– Michael Hitchcock, Fiance and Strategy director
TRP provided the direction, encouragement and prioritisation on how we could get the most from social media channels at a pivotal time in our business transformation.
– Michael Hitchcock, Fiance and Strategy director
About LK Bennett
Founded in 1990, LK Bennett is a British, accessible luxury brand with a strong cultural heritage. Offering a unique selection of feminine clothing, shoes, and accessories for customers around the world, the brand creates distinctive and luxurious pieces. Known for exceptional quality, LK Bennett’s collections are defined by their authentic design, expert craftsmanship, and signature detailing.
About LK Bennett
Founded in 1990, LK Bennett is a British, accessible luxury brand with a strong cultural heritage. Offering a unique selection of feminine clothing, shoes, and accessories for customers around the world, the brand creates distinctive and luxurious pieces. Known for exceptional quality, LK Bennett’s collections are defined by their authentic design, expert craftsmanship, and signature detailing.
About LK Bennett
Founded in 1990, LK Bennett is a British, accessible luxury brand with a strong cultural heritage. Offering a unique selection of feminine clothing, shoes, and accessories for customers around the world, the brand creates distinctive and luxurious pieces. Known for exceptional quality, LK Bennett’s collections are defined by their authentic design, expert craftsmanship, and signature detailing.