We take brand creation seriously. We think like a start-up with bags full of ‘founder love’ to create brands and sub-brands that could thrive on their own. Our work to create Private Collection established a positioning ideal for a broad customer range who shared a desire to explore seduction.

Customer insight

Market insight

Customer and product mood board positioning

Logo and identity

Tone of voice

Packaging design

Hunkemöller’s Private Collection is its’ most successful sub-brand and set for even more growth during the 2020s. With size and range extensions there’s no stopping growth and success where positioning and marketing are as important as product and price.