Since 2010 we have advised and delivered hands-on support to transform international brand Hunkemöller into a digital leader. The brand’s success is rooted in an understanding that digital can be as transformational for the physical store experience as it is for direct sales.

Take a look at our Brand Journey together.

The digital transformation of Hunkmöller has involved every single employee and many business partners. Our role has delivered a range of specific initiatives:

• The ‘Social Business’ strategy where early on the brand embraced social media to create brand advocates of both employees and customers

• Sexy Shapes: Probably Europe’s largest fashion digital personalisation project

• Supplier manual migrated to a digital environment

• Digital and video based learning and development materials: vital in delivery World-Class service and paving the way for e-learning

• InTouch internal communication and engagement platform – via desktop and app

• Customer care guidelines for a multi and omni-channel world

Today, the brand is powering ahead to full digital leadership, Below learn from its’ global CDO Gijs van Engelen, how Hunkemöller not only survived Covid-19 but accelerated its journey.