Since 2010 we’ve helped Hunkemöller International adapt and thrive through an ambitious and transformational brand led approach. We consigned the white box approach to the bin and have helped the team create something special on the high streets and online.
The strategy was to provide a brand led experience to a middle market audience, embrace early digital commerce and communication while relentlessly keeping in touch with culture changes and always remembering retail needs continual reinvention.
Our key milestone achievements have been:
2010 – Staff training began to help teams fall in love with the product
2011 – Social media began to take centre stage for marketing
2012 – The company conference transformed into an inspirational brand event