Since 2010 we’ve helped Hunkemöller International adapt and thrive through an ambitious and transformational brand led approach. We consigned the white box approach to the bin and have helped the team create something special on the high streets and online.

The strategy was to provide a brand led experience to a middle market audience, embrace early digital commerce and communication while relentlessly keeping in touch with culture changes and always remembering retail needs continual reinvention.

Our key milestone achievements have been:

2010 – Staff training began to help teams fall in love with the product

2011 – Social media began to take centre stage for marketing

2012 – The company conference transformed into an inspirational brand event

2013 – Word Class service training established

2014 – Private Collection sub brand created

2015 – Sexy Shapes launched: probably Europe’s largest personalisation programme

2016 – Favourite Fits became another product related service to enhance loyalty and spend

2017 – Internal InTouch app and comms platform launched

2018 – Employer branding  launched

2019 – Together Tomorrow communication programme began

2020 – The latest Brand Journey shares what’s next

2021 – We’re helping the brand transform communication and engagement with their wholesale and supplier communities