We’ve embraced digital marketing since 1997 when sending our first customer e-mails. Today we leverage the many digital channels and techniques while remembering that if content and creative is the king, conversion is the queen. Key team members were pioneers of social media with interactive user bulletin boards as part of TOPSHOP’s website way back in 1998. As we went through the Noughties, the realisation of how powerful and transformational social media would be led to social being a main focus for our ongoing learning and, from 2010, a key agency focus.

As a start-up Katherine Hamilton gained expert strategic consultation on how to approach marketing. From what channels to prioritise to benchmarks and KPIs, we collaborated with the team to kick-start the brand’s social and digital marketing.

Twinery is the innovation lab for MAS holdings. MAS manages a portfolio of businesses and is one of the world’s most recognised design-to-delivery solution providers for apparel and textile manufacturing. Our task was to connect Twinery, the innovation lab for MAS, with influencers, trade media and key apparel stakeholders across the globe from designers to buyers and innovators to start-ups.

Deichmann UK wanted to achieve more with their social marketing. We reviewed their social activity, goals and achievements and created a multi-channel platform strategy from content and followers to employee engagement and performance. Here’s a bite sized campaign for Instagram.

As part of our wider Together Tomorrow work, we created a social marketing strategy to reach all stakeholders: consumers, suppliers,  influencers, press and not least NGOs. Short, bite sized GIF style variants were created to build awareness and drive interest to discover more. Here’s our wider Together Tomorrow work.

Keephub is our collaborative project with Kega: a unifying internal platform for communication, engagement and operations. During late 2020 we launched a campaign designed to influence a demanding B2B audience and cut through in a competitive market. Stage one was the social and content marketing strategy and delivery.