![](https://theretailpractice.com/wp-content/uploads/2022/01/Business-sale-comms-01.png)
![](https://theretailpractice.com/wp-content/uploads/2021/08/RM-brand-guides-header-text-01-1.png)
![](https://theretailpractice.com/wp-content/uploads/2022/01/Business-sale-comms-01.png)
Always evolving
Always evolving
Define, align & execute
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-01.png)
Start-ups
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-02.png)
Create new identities
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-05.png)
Deliver brand resets
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-03.png)
Create guides for Playbooks
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-04-1.png)
Advise for specialist areas
Home is where you can be you
![](https://theretailpractice.com/wp-content/uploads/2022/01/Company-profile-cover-scaled.jpg)
We have helped Rivièra Maison to collate and create a cohesive document that covers all aspects of their business and provides potential investors with the in-depth detail they require to see that Riviera is an ever-changing retailer at the top of their game.
Making it clear that they are passionate about making a difference for people, planet and product whilst keeping their brand mission statement in mind:
‘Home is where you can be you’
![](https://theretailpractice.com/wp-content/uploads/2022/01/Montage.png)
Home is where you can be you
![](https://theretailpractice.com/wp-content/uploads/2022/01/Company-profile-cover-scaled.jpg)
We have helped Rivièra Maison to collate and create a cohesive document that covers all aspects of their business and provides potential investors with the in-depth detail they require to see that Riviera is an ever-changing retailer at the top of their game.
Making it clear that they are passionate about making a difference for people, planet and product whilst keeping their brand mission statement in mind:
‘Home is where you can be you’
![](https://theretailpractice.com/wp-content/uploads/2022/01/Montage.png)
Project example
Working with the Rivièra Maison creative team we defined and captured key elements of the brand at a time of pivotal change.
![](https://theretailpractice.com/wp-content/uploads/2021/08/RM-page-1.jpg)
![](https://theretailpractice.com/wp-content/uploads/2021/08/RM-page-2.jpg)
![](https://theretailpractice.com/wp-content/uploads/2021/08/RM-page-3.jpg)
![](https://theretailpractice.com/wp-content/uploads/2021/08/RM-page-4-1.jpg)
![RM page 5](https://theretailpractice.com/wp-content/uploads/2021/08/RM-page-5.jpg)
A brand DNA recipe
- Logo
- Mission, purpose, tag-line and/or promise
- Fonts and typography
- Mission, purpose, tag-line and/or promise
- Values
- Colour palette
- Photography
- Illustration style
- Tone-of-voice
- Lexicon
- Video and motion graphics
- Digital and website
- Experiential
Benefits
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-2-01.png)
Design consistency
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-2-02.png)
Less waste
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-2-05.png)
Less cost / time to create
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-2-03.png)
More junior team members can execute
![](https://theretailpractice.com/wp-content/uploads/2021/08/Brand-guides-icons-2-04.png)
Less on-boarding time
Recommended by
Recommended by
Recommended by
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The collaboration with TRP helped us achieve a comprehensive brand guide with a strong customer focus and clear definition of our mission and purpose.
– Monique Hullegie, Head of Marketing.
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